Kindred

A custom client-management web app for a boutique creative agency. Replaced four separate tools (Notion, Airtable, Slack, Loom) with one clean dashboard their team actually uses.

Case Study

01

Client

Boutique agency, US

02

Scope of Work

Custom Web AppWorkflow DesignReal-time Collaboration

The Challenge

A 12-person creative agency was bleeding hours every week to context-switching between four different tools. Nothing talked to each other. Onboarding new hires took two weeks just to learn the stack. Generic project management tools didn't fit how they actually worked.

The Solution

We mapped their workflow over two days, then built a single web app that handled it all: client briefs, project boards, async video reviews, internal chat. One login. One source of truth. Designed around how they actually deliver creative work, not how Asana thinks they should.

Key Results

4 tools replaced with 1
Onboarding new hires: 2 weeks → 2 days
Saved ~$840/mo in software fees
Team uses it every day, by choice

System Snapshot

Production Artifacts

3 Assets Processed

The Shift.Retrospective

The tool only works if people actually open it. We spent more time on the daily-use UX than on any single feature. The result: a tool the team chooses, not a tool they tolerate.

Insights