Back to Case Studies/AI Search Growth Platform
    Year
    2026

    CrawlUp

    CrawlUp helps businesses become easier to find in Google and AI search by finding visibility gaps, creating helpful articles, publishing them to the business website, and tracking whether more people and AI engines discover the brand.

    Case Study
    CrawlUp
    01

    Client

    Founders, marketers, and SEO teams

    02

    Scope of Work

    AI Article WriterSEO Content PlanningBrand ManagerArticle EditorContent CalendarWebsite PublishingGoogle Search AnalyticsAI Visibility TrackingShare of Voice ReportingCitation MonitoringCompetitor TrackingContent OpportunitiesUsage and Credit ManagementMulti-Brand Workspace

    The Challenge

    Businesses need to show up in Google, ChatGPT, Perplexity, Gemini, and other AI answer engines, but the work is split across too many disconnected tools.

    • Teams were using separate tools for keyword ideas, AI visibility checks, article writing, editing, fact checking, publishing, analytics, and reporting.
    • Founders with custom websites had no simple way to add a content engine without rebuilding their site or relying on a blog platform they did not want.
    • Agencies needed one place to manage many brands, create content calendars, produce articles, and report progress to clients.
    • Marketers needed content that was not just generated quickly, but also fact checked, search optimized, brand matched, and ready for review.
    • Businesses also needed to know whether the content actually improved visibility, citations, share of voice, and search performance over time.

    The Solution

    CrawlUp turns search growth into a full workflow from research to publishing to measurement.

    • Create brand profiles that capture the business voice, audience, industry, services, target country, and writing rules.
    • Generate SEO focused articles from a keyword, with research, outline, sections, sources, metadata, and a quality check before publishing.
    • Review and edit every article in a clean editor before it goes live.
    • Keep an article library where teams can search, filter, manage, schedule, and publish content by brand.
    • Plan future content with a calendar so teams know what is queued, scheduled, published, or still in draft.
    • Connect a business website so published articles can appear on the client’s own domain without rebuilding the site.
    • Track article views, clicks, traffic sources, reading behavior, and website connection health from the dashboard.
    • Connect Google Search Console to see impressions, clicks, position changes, and search performance for each brand.
    • Monitor AI visibility to see whether the brand appears in AI answers, where it is cited, and which competitors are mentioned instead.
    • Compare share of voice against competitors so the team can see who owns the conversation in search and AI results.
    • Find visibility opportunities such as missing topics, weak citations, unanswered questions, and pages that should be created or improved.
    • Manage credits and usage so teams can control content production costs across articles, images, analysis, and search checks.

    Key Results

    • Create brand profiles with voice, audience, industry, services, country, and writing rules.
    • Generate SEO focused articles from keywords with outlines, sources, metadata, and quality checks.
    • Edit and review articles before publishing.
    • Manage all articles in one searchable library by brand and status.
    • Plan scheduled content with a calendar view.
    • Publish articles to a connected business website on the client’s own domain.
    • Track article views, clicks, referrers, reading behavior, and site connection health.
    • Connect Google Search Console for impressions, clicks, positions, and search performance.
    • Measure whether the brand appears in AI search answers and citations.
    • Compare share of voice against competitors.
    • Find content opportunities from missing topics, weak visibility, and unanswered customer questions.
    • Review citations to understand which sources AI engines trust for the brand’s market.
    • Manage competitors, tracked prompts, and visibility settings per brand.
    • Control credits and usage across article generation, analysis, and visibility checks.
    System Snapshot

    Production Artifacts

    CrawlUp AI Search Growth Platform screenshot 1
    CrawlUp AI Search Growth Platform screenshot 2
    CrawlUp AI Search Growth Platform screenshot 3
    The Shift.Retrospective
    • CrawlUp is built for teams that want more than a blog writer. It connects content creation with real visibility tracking.
    • The platform helps founders and agencies move from keyword ideas to published articles without juggling several tools.
    • Brand profiles keep content aligned with the business voice, audience, services, and market.
    • The website connection lets businesses publish articles on their own domain while still managing everything from CrawlUp.
    • The strongest value is the closed loop: find gaps, create content, publish it, measure results, then decide what to improve next.
    Insights

    Next Engagement

    End of case studies.